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PERSONALITY PROFILE
Ella obtained her MEng at University of Bradford in Chemical Engineering in 2002. Working as a Technical Safety Engineer, she has been involved with numerous greenfield projects including Lunskoye platform for Sakahlin Island, Bonga project for SHELL Nigeria, and Derutyer project for Petriocanda Holland . She also has extensive Brownfield experience providing Technical Safety support for Brownfield Modification on Woodside Gas
Ella Tieku (Mrs)
(Director Sheq Foundation)
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UPSTREAM COMPANIES
- Tullow Ghana limited
- Saltpond Offshore Production Company Limited
- Kosmos Energy Ghana Limited
- Vitol Upstream Ghana Limited
- Gasop Oil Ghana Limited
- Oranto Petroleum Int. Limited
- Hess Ghana Exploration Limited
- Aker Asa
- Afren PLC Ghana Limited
- Anadarko
- Vanco Ghana Limited
- LukOil Overseas Ghana Limited
Ghana: Allow GNPC to Play By the Dictates of the Industry – Opinion
The issues of efficient and most beneficial use of Ghana’s oil revenues will continue to dominate public discourses around the management of the oil and gas sector. From the rather passionate debate on whether or not to collateralise Ghana’s share of production, through the contestations around how much to spend and how much to save, attention has now shifted to the recent revelation that the Ghana National Petroleum Corporation (GNPC) is in discussion with the Ghana Black Stars over a possible $3 million a year deal, over the next three years.
While negotiations are ongoing, some civil society activists have already expressed strong reservations about the propriety of the proposal. Some think the money could be put to better use, while others argue that the Black Stars brand is good enough to “attract sponsorship from the corporate world.” What such proponents fail to recognise is the fact that GNPC is part of that corporate world. Indeed GNPC is a state-owned entity and therefore citizens have the right to be concerned about its activities, especially those that could be deemed wasteful. But certainly, sponsoring the Black Stars is not wasteful if considered within the context of the corporation’s mandate to promote Ghana’s hydrocarbon potential and to attract investments into the country’s fledgling oil and gas industry.
Besides, the Corporation has made no secret of its current drive to brand and market Ghana’s crude. Every corporate entity that trades for profit certainly has a marketing / promotional budget. This budget is usually spent on adverts and other promotional activities which expose the particular brand to a wider potential market. An assessment of the efficiency of spending of this budget will invariably be based on the returns from the expenditure. Therefore, without knowing the quantum and value of benefits derived or projected from a promotional budget, it will be premature to describe the spending as wasteful.
Goldfields must have good reasons for sponsoring the Black Stars. Of course it would have cost the company much more to secure the kind of exposure it got on the World Cup stage in Germany if it were to have bought advertising space. In the same vein, the management and Board of the GNPC must have good reasons to want to sponsor the Black Stars. Like Goldfields, the exposure opportunities that the Black Stars will offer GNPC as the team dons branded kits supplied by the corporation will cost much more if they were to secure such through other means. By its decision, therefore, GNPC is only playing by the dictates of modern day strategic marketing and it is only fair to give it the room, and judge it by what dividends it is able to declare at the end of the day.
Public Agenda gives the Corporation the benefit of the doubt, believing that its management and Board have done their cost/benefit analysis well enough to determine the viability of the project they are about to embark on.
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